︎Cabana Burger is a Brazilian diner based in São Paulo and Rio de Janeiro. Recently, it has been reconized as one of The 50 Best Burgers in the World.






CABANA BURGER

Identity development, illustration, branding and collateral for Cabana Burger, an American-style diner that always aim to offer 100% handmade products, without preservatives or dyes.

Cabana means cabin/hut in portuguese and in order to follow the brand’s concept we created a pop, fun and flat design. The identity features a custom logotype that resemble the army visual aesthetic with a large symbol and smaller text.

 We then developed accompanying illustrations, pictograms, symbols and camouflage graphic textures to complement the main concept of the visual identity: camping and fun outdoors activities. Green, black and white was all that we need to bring the nature sensation and fresh organic food combine with a great contrast touch of  pictograms. This resulted in an unique and versatile identity design which was then rolled out across menus, packaging, signage, t-shirts, uniforms, posters, interior design store and all digital platforms.


Creative Direction Renata Alcantara
Art Direction & Design 
Mariana Andrade


Photo credit Roberto Sebá
Renata Alcantara
Mariana Andrade